Your One-Stop-Shop For All Things Eyewear & Eyecare!

Eyewear & Contact Lenses


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PURE OPTICAL, in Binbrook, Ontario offers all things eyewear for all ages, babies to adults! Our optical boutique has a wide selection of fashion-forward frame collections, stylish readers, sunglasses, sports eyewear, accessories and state-of-the-art lens options! Also ask us about contact lenses.

To provide the best care possible, Dr. Jamie Theresa Cho is our on-site Optometrist who will perform eye exams using the latest equipment. We also feature an in-house lab to bring you your glasses sooner, fine-tuning lens designs as needed, and ensure the eyeglasses you wear optimize your vision, style and comfort.

Since the Optometrist, Optician and expert stylist are all in one location, we can work together to give you the best care quickly and efficiently. We pride ourselves on our clinical care in all aspects of your eye health and vision. Visit us today!



With the recommendations of the College of Opticians, as well as the College of Optometrists, our store is taking further steps to ensure your health and safety against COVID-19. Until March 29th, our store will remain open with theses new precautions:

  1. Reduced hours 11AM – 4PM Monday to Friday (Closed Saturday & Sunday)
  2. Assisting patients with emergencies
  3. Refraining from non-essential patient interactions (including glasses adjustments and contact lens fits)

If you need to contact us outside of the temporary business hours you can:

  1. Leave a voicemail at 905-692-7714
  2. Email us at
  3. Direct message us through our instagram @pureopticalbinbrook or our Facebook page

We are sorry for any inconvenience this may cause. We will continue to help you with your eyewear to the best of our abilities during this tough time.

Thank you and be safe!
The Pure Optical Team